Brand Life Cycle and Brand Knowledge Essay Example | Topics and Well Written Essays - 750 words

Brand Life Cycle and Brand Knowledge - Essay Example These parameters can be applied in brand positioning as well but the thought process needs to be different. For example, product positioning may possess metrics like product look, product features, product variants, overall analogous products in the industry, supply chain, customer support, replacement guarantees, etc. These aspects require a lot of operational considerations to be embedded in the product strategic framework. Hence, product life cycle assessed & planned by virtue of the realities in the market that includes customer perceptions, changing end user tastes, supply chain weaknesses (like obsolescence of raw materials) & creative destruction by new innovation activities by the competition. But brand positioning requires lot of thought process about the in-depth cultural & emotional aspects of the customers in the process of introduction, elaboration & fortification of brands that builds an overall "expectation framework" of end customers from the organization as a whole ( Park and Jaworski et al. 1986. pp137-139). It requires lot of strategic thinking at much wider perspective without looking much into the operational aspects. For example, going for an ISO 9001 certification can have one of the benefits as improved branding given that the customers develop better trust in the organization's commitment to quality of products. When we talk about products here, it is not specific to a particular product but is pertaining to the organization's overall quality commitment to its products. The products may become obsolete but such impressions last much longer - may die only if the next branding effort has not been made amidst changing market dynamics. For example, if the quality expectations of the consumers are modified to the latest version of ISO 9001 (ISO 9001:2008), the companies certified with the older versions may face brand obsolescence unless they tangibly demonstrate innovations in their internal quality control as per the new standard. Consumers may immediately realise this differentiating factor once one of the companies starts marketing their compliance with the latest version of the standard. Brand Knowledge and its impact on Retro Products and Brand Life Cycle Keller (2003. pp596) presented the key dimensions of brand knowledge as awareness, brand attributes, benefits, images (visualizations), thoughts, feelings, attitudes, and experiences. These dimensions form an important part of consumer memory that impact their buying behaviour. However, a closer look reveals that all these dimensions are volatile and possesses definitive risk of coming out of the consumer memory if the organization does not practice effective "memory refresh" or "brand reminder" techniques. Banbury & Mitchell (1995. pp178) and Hendricks & Singhal (1997. pp44) emphasized that incremental innovations and regular new product introductions impacts the business performance of organizations positively. These can result in complete refreshing of brand knowledge in the consumer's mind due to their door knocked by the innovative companies periodically to present new innovations & product releases.

Explaining governmental organizational structure Essay - 1

Explaining governmental organizational structure - Essay Example   unlike others, which speak for a single type of activity, it represents the men and women in the state’s government aviation agencies, who serve the public interests.  It comprises of highly qualified professionals in the aviation industry who collaborate with the federal government in the improvement and preservation of the safest and most efficient aviation system in the world. Others group include Aviation Advocacy Group, which advocates for the welfare of the air travelers. The International Civil Aviation Organization (ICAO) is in charge of codifying principles as well methods of air navigation, internationally. It promotes the planning and growth of global air transport to ascertain safe and systematic growth (The Federal Transit Association, 2012). The Agricultural Aviation Association, for instance, Aerial Agricultural Association encourages agricultural industry based on pilots, staffs, and operators and the search for the best practices in the industry. Airline Groups and Associations works as watchdogs of the industry and provides advice to passengers on their rights and education materials that are published, for instance, Airline Public Relations Organization, AIRETS, and Air Transport Users Council. Airport Groups and Associations comprise of the airport management professionals (The Federal Transit Association, 2012). It was formed to compare operating performances and determine the best practices for the industry. The Airship and Ballooning Group and Association promote all matters relating to airships in magazines, books, and papers. It encourages research work on the airship. Flight Attendance Group comprises of flight attendants and retirees who come together to promote best practices of flight attendance and support charitable organizations. Gliding organizations promote the design and construction of sailplanes, which improves performance and safety (The Federal Transit Association, 2012). Medical Organizations help the air medical