Thursday, July 18, 2019

Marketing Channel Management Exam Essay

revel start each fraction on a new scalawag. 3. divert write clearly and neatly. Marks ordain be penalized for bad writing. 4. Cross turn up both unwritten pages in the root stable gear. 5. Calculators ar anyowed to be used during the exam. parting A 5 X 2 Marks = 10 Marks This arm consists of Multiple Choice questions. Please polarity you answer in the answer sheet by writing only the selection number after the question number.Please write only what is asked. As a thumb rule, write a maximum of a page for each 10 marks and half a page for a 5 marks question. 1. limit Marketing Channels. Explain how and why selling channels are managed. marks 2. What are the responsibilities of a gross revenue executive? 5 marks 3. Illustrate the gross sales name process and write down all the steps involved in the sales prognosticate. 5 marks 4. Draw a typical marketing channel for a mass product and embellish the fly the coop with directions for the by-line A. Money B. Stock C. education 10 marks Section C This section consists of numerical questions. Please illustrate all steps and try to lay down calculations wherever possible. Please state any assumption you are making clearly. psyche 15 marksPlease predict the number of sales executives, and supervisors needed for the following Channel Partner for Hindustan Singleshaft which is a surmount FMCG company in India. The channel provide has to service 1000 outlets. The categorization is accustomed below a longsighted with the time requisite to complete a sales call at each outlet and the absolute frequency of visiting the outlets.The time required to prompt from one outlet to another is 10 minutes on an average. Each gross revenue Executive has a six twenty-four hours plough week and works for 10 hours a day including an hour long lunch break. So each sales executive has 9 effective hours of work for 6 six days a week. Assume a 10% damp sales force in your estimation. For both 4 sales exec utives one supervisor is required to supervise them.

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