New Product in Marketing Aspect Assignment Example | Topics and Well Written Essays - 250 words

New Product in Marketing Aspect - Assignment Example This strategy aims at increasing membership rather than maximizing on profits. The company also emphasizes on expansion and acquiring of additional markets, with little focus on marketing strategies, such as, market prices, share prices and characteristic the target market (Yglesias, 2014). Although this leads to increased sales turnover, it is also accompanied with increased operation costs, which reduces the gross and net profit margin significantly. Therefore, there is need for the company to develop sound pricing strategies that focus on maximization of revenue and profits alongside its objective on growth and expansion. Dynamically continuous innovation refers to a technology that articulates effect on consumption practices and patterns, through incorporation of a new technology (Hoyer & Deborah, 2008). Recently, the Guardian Telecom Company has launched an extensive line of indoor industrial voice over internet protocol (VOIP) telephones, in an effort to provide versatile telephone products, designed for use in adverse areas. The technology requires a simple connection to Guardian’s VOIP, over the internet protocol address, and to the users’ phones. The new technology aims to enhance consumer support and communication, in industrial areas that are prone to moderately harmful environment. Compared to consumer phones, this technology is ideal for emergencies and direct assistance communication, since it enables the consumers to initiate calls from any locations with the availability of internet connection (Valdes & Dave, 2014). In addition to its intended use, this new product also pro vides additional services to include, call waiting, call transfer, and repeat dial features. Stewart, J. (2014). Is Amazon’s fairy retail story coming to an end? Retrieved on 7 May 2014 from